*Nicola Waters and Oisin Donnellan of Clare Fruit n Veg

Matt Waters Fruit and Veg is easily one of the most recognisable shopfronts throughout the town. Established twenty-five years ago following a niche within the marketplace, Matt’s Turnpike business is one of the most widely known fruit and veg retail stores in Ennis.

Deciding not to shut up shop throughout the lockdown, Matt took it upon himself to execute business with the utmost caution in regards to customers needs. A swift change facilitated itself under the guise of various customer delivery needs and requirements. A phone and collect system was set up, whereby customers could have fresh produce brought out to their car. A hatch system was also evinced, which had customers greeted with a box full of fresh fruit and vegetables. Topping off the three-way system was a phone delivery service provided for especially vulnerable and elderly customers.

Now with the gentle ease of restrictions, customers may once again access the shop through a dedicated one-way system to assist congestion and respect social distancing measures. Matt mentions the beauty of the reintroduction of valued and loyal customers into the store, noting the joy experienced by customers in recognising one another after a short, intense, reclusive period, particularly for the elderly cocooners. Matt annotates nothing short of courage in these customers, finding that once the right safety measures are put in place within businesses, then people are happy. 

A touch of nostalgia takes Matt back to 1994, when his fruit and veg shop was the only business on the row. Since then, a warm welcoming hand has been extended to Champion Meats, The Health Connection and CS Fish. The communal aspect of life at Turnpike keeps spirits running high and Matt finishes off with a comment on the relationship between his employees and local shoppers who continue to augment a uniquely shared experience:

“Some of our workers have been there since day one. Most of them are pretty experienced. They know all the customers and there is always great banter and chat, which I love to see. In fairness, the customers do comment on our staff. The local community support us and the loyalty of our customers is something that certainly stands out. We want to thank all the customers for their business during Covid-19 and we wish that everyone stays as healthy as possible.”

Related News

le24 pat burke 1
Four in a row aided by quality canvass of Burke tea-party
sicap galway 1-2
Contracts signed for €9m SICAP in Galway
le24 election count timmy dooley liam grant 1
Green Grant says politics & campaigning was 'so mentally tough'
le24 tony o'brien 1
'Dialogue & honey' key to a progressive Council - O'Brien
Latest News
ennis golf club
Sutton's captain's prize to the ladies played for in Ennis
sicap galway 1-2
Contracts signed for €9m SICAP in Galway
le24 election count timmy dooley liam grant 1
Green Grant says politics & campaigning was 'so mentally tough'
le24 tony o'brien 1
'Dialogue & honey' key to a progressive Council - O'Brien
garda checkpoint clare
Distraught driver heard say 'why didn't I hit the fox?' at crash which claimed grand-mother's life
Premium
le24 election count timmy dooley liam grant 1
Green Grant says politics & campaigning was 'so mentally tough'
le24 tony o'brien 1
'Dialogue & honey' key to a progressive Council - O'Brien
garda checkpoint clare
Distraught driver heard say 'why didn't I hit the fox?' at crash which claimed grand-mother's life
ruairi keenan 1
'I've a taste for the blood now' - Clare's youngest candidate Keenan commits to running again
le24 election david griffin 1
'In certain parts of Newmarket-on-Fergus people wouldn't have known me in November' admits poll-topper David Griffin

Subscribe for just €3 per month

If you’re here, you care about County Clare. So do we. Did you rely on us for Covid-19 updates, follow our election coverage, or visit The Clare Echo every week for breaking news and sport? The Clare Echo invests in local journalism and we want to safeguard its future in our county. By becoming a subscriber you are supporting what we do, will receive access to all our premium articles and a better experience, while helping us improve our offering to you. Subscribe to clareecho.ie and get the first six months for just €3 a month (less than 75c per week), and thereafter €8 per month. Cancel anytime, limited time offer. T&Cs Apply. www.clareecho.ie.

Subscribe for just €3 per month

If you’re here, you care about County Clare. So do we. Did you rely on us for Covid-19 updates, follow our election coverage, or visit The Clare Echo every week for breaking news and sport? The Clare Echo invests in local journalism and we want to safeguard its future in our county. By becoming a subscriber you are supporting what we do, will receive access to all our premium articles and a better experience, while helping us improve our offering to you. Subscribe to clareecho.ie and get the first six months for just €3 a month (less than 75c per week), and thereafter €8 per month. Cancel anytime, limited time offer. T&Cs Apply. www.clareecho.ie.

Scroll to Top