*Managing Director & Editor of The Clare Echo, Stuart Holly. Photograph: John Mangan

A NEW report from the Audit Bureau of Circulation (ABC) has verified The Clare Echo’s position as County Clare’s most circulated newspaper.

ABC figures released this week confirm The Clare Echo as the standalone leader in the local circulation race with a weekly circulation of more than 15,000 copies being independently verified by the audit bureau.

At a time when many newspapers have reported declining readerships, The Clare Echo has bucked this trend by showing strong increases. For the reporting period from July to December 2020, it was confirmed that more than 345,000 copies of The Clare Echo newspaper were circulated in total, or an average of 15,047 per week. This marked an increase from the Jan-Jul 2020 period when The Clare Echo was certified for 14,372 weekly newspapers.

The Clare Echo now becomes the first Clare newspaper to become ABC certified since 2011 when The Clare People and The Clare Champion last underwent the circulation auditing process. Newspapers that have opted out of ABC certification are anxious to conceal plummeting circulation figures, according to industry sources.

The ABC circulation figures are the recognised indicator of accurate newspaper circulation levels. The UK-based auditor publishes reports twice yearly for newspapers in Ireland and the UK, to monitor the true levels of newspaper circulation in both paid for and free newspaper markets. An ABC certificate confirms a newspaper’s figures have been independently verified, giving comfort and confidence to the advertiser.

The Clare Echo offices in Ennis

Established in 2017, the family owned Clare Echo has quickly established itself as a leading regional media company with a reputation of being modern, trust-worthy and community oriented. Recognising this as a turbulent time for readers and advertisers, Managing Director and Editor Stuart Holly says the new report was an important step to show The Clare Echo’s commitment to transparency and trust.

He said, “Last year when the pandemic changed our lives, The Clare Echo team recognised the importance of local media more than ever. While many newspapers were unfortunately forced to scale back, we saw it as the opportune time to grow our product and ultimately be there to provide the public with reliable, accessible information.

“By being ABC audited, we are now the only newspaper in Clare with proven circulation figures. This is a hugely important step in our growth and I would like to thank all our readers and advertisers for engaging with The Clare Echo. Thanks to their support, we are proud to be able to call ourselves County Clare’s most read newspaper.”

Related News

ennis o'connell street works 05-11-24 17
Long-running Ennis public realm works on target to finish on time
killaloe canal 1-2
Teenage girl 'scared & angry' after boy (14) 'humped' her from behind in Killaloe
Lunch Time Lifestyle with the Clare Echo Contributers (8)
Welcome July: time to deadhead & bloom on
bus éireann shannon 343 ennis
NTA to announce launch details of Ennis town bus service

Advertisement

Latest News
ennistymon booktown 1
Booktown festival returns to Ennistymon
éire óg vs ballyea 04-07-25 david reidy paddy smyth 1
Éire Óg retain Division 2 League title in derby decider
ennis o'connell street works 05-11-24 17
Long-running Ennis public realm works on target to finish on time
killaloe canal 1-2
Teenage girl 'scared & angry' after boy (14) 'humped' her from behind in Killaloe
1 DSC_9129
Clare will have 'one hell of a shot' in quarter-final with Waterford - Carmody
Premium
killaloe canal 1-2
Teenage girl 'scared & angry' after boy (14) 'humped' her from behind in Killaloe
1 DSC_9129
Clare will have 'one hell of a shot' in quarter-final with Waterford - Carmody
inagh kilnamona v clonlara 05-09-21 30 kevin hehir paraic o'loughlin
Inagh/Kilnamona chase first senior title & Clonlara aim to regain silverware
east clare memorial pat hayes
Hayes accusses Tipperary councillor of spreading 'misinformation' on Killaloe to Ballina pedestrianisation
1 DSC_9388
'If he wants to stay he will' - seventh season likely for Lohan

Subscribe for just €3 per month

If you’re here, you care about County Clare. So do we. Did you rely on us for Covid-19 updates, follow our election coverage, or visit The Clare Echo every week for breaking news and sport? The Clare Echo invests in local journalism and we want to safeguard its future in our county. By becoming a subscriber you are supporting what we do, will receive access to all our premium articles and a better experience, while helping us improve our offering to you. Subscribe to clareecho.ie and get the first six months for just €3 a month (less than 75c per week), and thereafter €8 per month. Cancel anytime, limited time offer. T&Cs Apply. www.clareecho.ie.

Subscribe for just €3 per month

If you’re here, you care about County Clare. So do we. Did you rely on us for Covid-19 updates, follow our election coverage, or visit The Clare Echo every week for breaking news and sport? The Clare Echo invests in local journalism and we want to safeguard its future in our county. By becoming a subscriber you are supporting what we do, will receive access to all our premium articles and a better experience, while helping us improve our offering to you. Subscribe to clareecho.ie and get the first six months for just €3 a month (less than 75c per week), and thereafter €8 per month. Cancel anytime, limited time offer. T&Cs Apply. www.clareecho.ie.

Advertisement