Irish jewellery brand Seoidín have launched a special edition pink pendant for October in support of Breast Cancer Awareness month.

Designed by Seoidín founder Maureen Harrison, the popular pendant selling for €80 in store, features a rose-coloured Swarovski crystal pendant, with the colour pink symbolising solidarity and support for those affected by breast cancer. All funds generated from the sale of the pendant will go directly to the Irish Cancer Society.

These donations will ensure that breast cancer patients and their families have vital access to support services when they need it most. Founder Maureen asserts that breast cancer is close to so many of our hearts and that we “all know someone who has been affected in some way.”

Margaret Considine, Store Manager of Seoidín Ennis, states, “We wanted to do something for breast cancer awareness and education. We originally had an event planned which had to be cancelled due to the times that we are in. We liaised with the Irish Cancer Society in Dublin and they are delighted. The entire funds from the pendant will go towards them. We have a limited edition of them. It is available both online and in the shops.”