Dubbed “Tinder for Bulls”, Kilnaboy farmer Brian Kelly’s Bullmatch app received a lot of attention when it was launched at the recent Ploughing Championships.

Brian is happy with the attention the brand new app has received, but is keen to set the record straight on what the app actually does.

“It’s fantastic for publicity, absolutely, but we don’t really use that name ourselves because we don’t want to take from the seriousness of what it does. It’s doing a very serious job and it’s solving a very serious problem,” he added.

Bullmatch is aimed at farmers taking part in the Beef Data and Genomics Programme (BDGP), which is designed to improve the genetic merit of suckler herds and reduce greenhouse gas emissions.

Under the scheme, farmers have to retain a four or five star rating for calves born on their farm.

Bullmatch takes the guess work out of breeding for farmers, matching their cows to bulls that will produce higher quality cattle.

“I think the real winner for this is that it’s so simple. It’s so easy to use. That was important to us. I’m not a tech person like, or my wife, we’re not tech people. I’m a farmer. It’s built by farmers for farmers,” Brian said.

Brian is delighted with the feedback so far and is working hard to get everything up to date.

“It’s very early days, we’re inundated with calls and we’re getting all our farmers that signed up with us over the ploughing [onto the system],” he added.

Check out bullmatch.ie for more information.

By Elaine Tubridy

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If you’re here, you care about County Clare. So do we. Did you rely on us for Covid-19 updates, follow our election coverage, or visit The Clare Echo every week for breaking news and sport? The Clare Echo invests in local journalism and we want to safeguard its future in our county. By becoming a subscriber you are supporting what we do, will receive access to all our premium articles and a better experience, while helping us improve our offering to you. Subscribe to clareecho.ie and get the first six months for just €3 a month (less than 75c per week), and thereafter €8 per month. Cancel anytime, limited time offer. T&Cs Apply. www.clareecho.ie.

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