BUNRATTY based Melody Farm Eggs is one of twenty five new food and drink producers to have launched their products in selected SuperValu stores across Ireland.
In an exciting new chapter for the Melody family from Bunratty, Newmarket-on-Fergus, their well-regarded pasture raised premium eggs are now available in some SuperValu stores. It follows the completion of their involvement in the Food Academy programme.
Founded in the spring of 2020 by brothers Frank and Joe, Melody Farm Eggs began with 400 hens and a mobile coop on the farm in Bunratty, it has grown into a thriving pasture-raised egg business, rooted in animal welfare, sustainability, and local partnership.
Now in its twelfth year, The Food Academy is a partnership between SuperValu and the Local Enterprise Office and is the only accredited producer development programme in Ireland, from Technological University Dublin (TU Dublin). Food Academy offers participants a Certificate in Food Entrepreneurship and a robust combination of mentoring, industry insights, and retail strategy.
Through expert-led workshops and direct engagement with the Food Academy team, producers refine their products and build the skills needed to succeed in a competitive retail environment. The programme’s results speak volumes: Food Academy products have exceeded €260 million in retail sales, with a projected €30 million in sales for 2025 alone.
Luke Hanlon Managing Director SuperValu confirmed that Food Academy participants including Melody Farm Eggs will receive a 52-week listing. “The exceptional quality and taste of the products year after year, showcases Ireland’s incredible talent and passion. As the food sector evolves, the Food Academy remains at the forefront – fostering innovation, empowering entrepreneurs, and building a more resilient, sustainable industry. It’s more than a programme; it’s a movement shaping the future of Irish food. We look forward to seeing this year’s participants make their mark and continue Ireland’s rich tradition of food and drink innovation.”
Frank and Joe Melody, Founders of Melody Farm Eggs expressed their hope of gaining valuable exposure as they continue to grow their company.
Aviation lawyer launched the company with a small flock and a mobile hen-house five years ago. The business quickly gained traction through an on-farm, self-service honesty box. In 2021, co-founder Joe joined the venture, enabling continued growth and operational expansion. Hens are rotated on fresh grassland to produce nutrient-rich eggs with superior flavour and colour. Joe has recently come on board as presenter of The Clare Echo’s new business podcast, The Business Chamber.
