ENNIS student Mikey Cashell and his team have been awarded an exclusive accolade from Limerick School of Art and Design LIT.

Mikey Cashell, Anna Dreimane and Kate Deegan created an innovative animation explaining what happens to cars when they go to vehicle heaven.

Or more to the point, what should happen to them.

Through a collaborative process including briefing, research, brainstorming and refinement the gifted third year LSAD Animation & Motion Design Students met the challenge with talent to spare.

ELVES (End-of-Life Vehicle compliance scheme) also organised a visit to an Authorised Treatment Facility, Bob Sweeney & Autotowing Ltd in Castleconnell, Limerick where students could examine in detail the journey that an End-of-Life Vehicle goes through to process, reuse and recycle its parts efficiently.  

The explainer video created by Anna Dreimane, Kate Deegan, and Mikey Cashell demonstrated the second lives that many car parts such as mirrors, doors and headlights can still have once an ELV has been through the dismantling, reuse and recycling processes.

David Phelan, Animation & Motion Design Lecturer at Limerick School of Art and Design (LIT), added, “Having the opportunity to work on an industry brief, which has to achieve real life objectives for a client is an invaluable opportunity for our students.  

“Seeing what works and what doesn’t, where you can be creative and where you have to fit into certain parameters are valuable skills. A competition such as this challenges the students and helps to equip them with these skills into the next stage of their experience. We were delighted to partner with ELVES on this project.”

Check out the animation below: