MILTOWN Malbay Development Company has introduced a new “anti-promotional” video to show off the town’s beauty and unique charm.
The video features local actor Michael Healy as a grumpy resident who overlooks the town’s stunning views, lively music, and fun activities.
The video gives a fresh, funny look at what Miltown Malbay has to offer beyond the famous Scoil Samhraidh Willie Clancy hoping to encourage more visitors to come and explore.
“We wanted something that would truly resonate with people and leave a lasting impression,” said Eileen Ryan, Treasurer of Miltown Malbay Development Company. “Watching the creative process unfold was inspiring, and we couldn’t have chosen a better lead than Michael Healy. The team’s passion, creativity, and collaboration have produced something special. If I were seeing this video from abroad while planning my holidays, I’d certainly be tempted to visit Miltown Malbay.”
Beyond attracting tourists, the project has instilled a renewed sense of local pride. “Creating this video reminded us of just how special our town is,” Eileen continued. “The stunning walks, the world-class live music, the friendly atmosphere – we have the full package here in Miltown Malbay.”
The video is now available for viewing online and will be widely shared through social media channels and tourism networks. The team hopes it will inspire travelers to take a detour from the well-trodden paths and discover the hidden gem that is Miltown Malbay.
