Boosting Kilrush businesses a goal behind website revamp

*Photograph: Home Thought Productions

Promotion of Kilrush businesses is one of the key aspirations behind the revamp of Kilrush.ie.

Kilrush Town Team, a volunteer led group of local people, who have been working to promote the West Clare town as an ideal place to live and work. They have revamped and relaunched the website.

The redesigned website highlights the range of activities and educational options available in Kilrush, while it also focuses on the range of businesses, which are located in the historic market town.

There are approximately 160 businesses, across all sectors, in Kilrush, employing a locally based workforce of more than 700 people.

Kilrush.ie incorporates a directory, which allows local businesses the opportunity to promote their business, along with providing links to their products and services. Kilrush Town Team is also keen to hear from businesses not featured to contact them with a view to establishing how Kilrush.ie can support them.

The website also provides a platform for local information, community organisations, sports activities and schools, while it highlights tourism activities, heritage, places to eat and drink as well as accommodation providers based in the town.

Kilrush Town Team has appointed Trigger Communications to develop a new branding and marketing strategy for the town. The brand development project focused on creating a Kilrush Town logo featuring the tagline ‘Time For You’. The group also works with a marketing and PR specialist to build on and position the town brand into the future.

Chairperson of Kilrush Town Team, Charlie Glynn outlined that highlighting what Kilrush has to offer has never been more important. “It is vital that we highlight the importance of effective framing and positioning of Kilrush as a key market and service town in West Clare, but also as a destination town within the mid-west region. In order to rejuvenate the town centre and attract increased footfall, a focused branding and marketing strategy is critical. Coupled with the drive toward digitisation of economic activity, Kilrush.ie can support local businesses with an online presence”.