County Clare’s Tourism Strategy demonstrates a robustness of representation across the county and offers a unified direction, it was stated at a recent Rural Development SPC meeting.
Launched virtually in April, the Clare Tourism Strategy 2030 shows a globally renowned stable direction focusing on four key destination experiences; Holistic Landscapes such as the Burren UNESCO Global Geopark, High Towers and High Powers such as prehistoric tombs and medieval buildings, Adventure and Family Fun such as Blue Flag Beaches as well as Creative Vitality which consists of festivals and the traditional music scene.
The implementation of the strategy allies with building national and international recognition in sustainability and regenerative tourism as well as the potential too catch a new wave of domestic demand for local authentic experiences, Head of Tourism in Clare County Council Deirdre O’ Shea told the online meeting.
“We are strong on the Wild Atlantic Way, as well as getting a balance between East, South and North. Every word of the plan was analysed to see what we can achieve,” she added.
A Clare Tourism Advisory Forum group for Clare County Council was established with 27 members across all municipal districts, that meets every two months, for the purpose of an oversight for tourism in Clare. A sample action plan has been developed, with 27 implementable actions in order to strengthen Clare tourism as well as leadership and collaboration.
“It needs to be a group that is focused and completes the work and not just a talking shop. We are very confident that the momentum will be maintained there,” O’Shea said.
