*Pictured at the launch of Shannon Airport’s summer schedule are, Hugo Donoghue (3), Sofia Mullally (2), Louis Donoghue (4) and Sienna Mullally (5). Photograph: Arthur Ellis
SHANNON AIRPORT remains the best airport brand in Ireland.
RED C’s Brand Reaction Index (BRI) Ireland 2024 has once again named Shannon Airport as the best airport brand in the country.
Released this week, the index shows Shannon Airport placed in the top 100 emotionally connected brands at number 51, a four-point jump on its 2023 ranking, retaining its position as the highest-ranking airport brand in Ireland.
BRI testing was conducted by RED C among 177 brands to see which brands have the highest emotional connection with consumers. The research was conducted online between the 2nd – 22nd May 2024 with 2,024 respondents taking part in the survey.
Tim Ryan, Head of Brand and Marketing at The Shannon Airport Group said, “We are thrilled to have retained our position as the best airport brand in Ireland in the 2024 Red C Brand Reaction Index. This is a testament to the incredible airport teams, working across all our departments, who consistently go the extra mile to provide a seamless experience for our customers. It is because of this commitment that people continue to have such a positive and meaningful connection with Shannon Airport”.
Facial expressions are used as shortcuts for emotions by RED C during the BRI. Each time a brand is shown, consumers are asked to choose as quickly as possible the emotion that they feel when they see that brand. The data is then weighted across age, gender, region and social class to be representative of all adults aged 18 years and over in the Republic of Ireland.
