SHANNON AIRPORT has been shortlisted for two awards at the Digital Media Awards 2024.
Now in its 21st year, the Digital Media Awards recognise the creativity and innovation across multiple areas which include digital content creation, advertising, mobile media and more.
Nominated in the ‘Best App’ category is the recently launched Shannon Airport app. The category recognises app developers who showcase their innovation in creating top tier apps. Shannon Airport’s app, launched in July 2024, is the first of its kind in Ireland to feature smartwatch integration and augmented reality bag size checkers to further enhance the passenger’s journey from booking flights, and car parking right through to check-in, and departure.
Shannon Airport was also nominated in the ‘Best Collaborative Campaign’ category alongside its media agency partner, Havas Media for Shannon Airport’s Dream Partnership for a Dream Holiday campaign. This category recognises collaborations which demonstrate creativity, innovation and best practice across multiple platforms and channels.
The ‘Dream Partnership for a Dream Holiday’ campaign worked to drive route awareness to top summer city and sun destinations from Shannon while championing its ‘hassle-free airport experience through a targeted multimedia campaign encompassing print, radio, out-of-home, cinema and social media. The campaign also included a partnership with RTÉ 2FM on the Dream Ticket Giveaway, which saw the airport give away flights to all 33 of Shannon’s summer destinations during a week-long partnership with the national broadcaster, which also included a live broadcast from Shannon Airport.
Trevor Curran, Marketing Manager at The Shannon Airport Group commented, “We are honoured to be shortlisted in two categories this year in the renowned Digital Media Awards. We have had very positive feedback from customers on our recently launched Shannon Airport app and it is fantastic to have it acknowledged by our industry peers with the nomination for ‘Best App’.
“We are amongst some incredible other brands in this year’s nominations list and wish all finalists the very best of luck at the upcoming awards in September,” he added.
Hannah Kelleher, Account Director at Havas Media added: “We are thrilled to be nominated for this award. We recognised the need for a strong partnership to promote Shannon Airport’s Summer schedule, and 2FM proved to be the perfect fit. Working with The Shannon Airport Group is always a pleasure, they are incredibly collaborative and eager to explore new ideas. Given the success of this partnership, we are excited to continue building on our collaborative projects in the future”.
The winners will be announced at a gala dinner on the 6th September at the Clayton Hotel, Burlington Road, Dublin.
