Pictured at the launch of the new online booking system for the Cliffs of Moher are (left to right) Leonard Cleary, Director of Services, Clare County Council; Cllr. Mary Howard, Cathaoirleach of Clare County Council; Bobby Kerr, Chairperson of the Board of the Cliffs of Moher Centre Ltd.; and Geraldine Enright, Director of the Cliffs of Moher Visitor Experience. Photo Eamon Ward.
A fully integrated ticketing, booking and capacity management system is being introduced at the Cliffs of Moher to further enhance the overall visitor experience for the 1.6 million annual visitors to Ireland’s most popular natural attraction.
Clare County Council has engaged Vivaticket to roll out the Visitor Attraction Management System (VAMS) which will enable individuals and group tours to secure their visit and experience at an available time via a booking portal allowing for improved visitor flow and a better visitor spread. The new technology will go live this summer and also offers a range of other features aimed at delivering economic and social benefits for the wider Clare tourism sector.
Established in 1999, Vivaticket is a leading global provider of integrated ticketing software solutions to the leisure and entertainment, sport, culture and tradeshow industries. The company has over 3000 clients worldwide, including FC Barcelona, Walt Disney World Resort in Florida, the Louvre Museum in Paris, and Ferrari World Abu Dhabi.
“We are pleased to appoint Vivaticket in helping us deliver our promise of ensuring the first interaction the public has with the Cliffs of Moher is a warm welcome rather than a focus on a monetary transaction,” explained Leonard Cleary, Director of Service, Rural Development and Tourism, Clare County Council.
Bobby Kerr, Chairperson of the Board of the Cliffs of Moher Centre Ltd. added, “It’s important we invest in digitalisation so that the visitor can get the most out of their visit. Embracing new technology also supports us in our mission to deliver a world class visitor experience that manages demand and delivers back to the wider tourism sector in County Clare.”
Geraldine Enright, Director of the Cliffs of Moher Visitor Experience outlined, “This critical investment is commitment to continued development of the services provided and will allow for a range of new products to be brought to the market including bespoke nature experiences with knowledgeable guides, authentic multi-attraction experiences, accommodation bundling, local inspired outdoor dining offerings, Co. Clare produced gifts all tailored to the emerging post pandemic market”.
