Lahinch Surf Shop has been announced as the overall winner of this year’s “You’re the Business” Competition.

Lahinch Surf Shop is a family-founded business and is renowned for being the oldest surfing retailer in Ireland. The North Clare business was chosen as the winner for its innovative use of digital tools to grow and evolve its operations.

As the top winner, Lahinch Surf Shop will receive a truly unique prize: a custom AI-powered advertising prize developed by Google AI in collaboration with a team of AI experts.

Speaking about the competition, Eileesh Buckley, co-owner of Lahinch Surf Shop said:

“It’s an incredible honour to be recognised as part of the You’re the Business campaign. At Lahinch Surf Shop, we’ve always believed in leveraging the power of digital tools to connect with our customers in meaningful ways. Being selected for this bespoke AI-powered advertising campaign is an exciting step forward, and we’re really looking forward to working with Google’s team to take our digital presence to the next level.”

Delivered by Google in partnership with Enterprise Ireland and the Local Enterprise Office, You’re the Business is an online platform offering digital training and tools to businesses in Ireland free of charge. Now in its third year, the initiative has taken on a new AI-focus with the online platform offering new training modules where users can explore AI tools and learn how AI can help them prepare for the future.

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If you’re here, you care about County Clare. So do we. Did you rely on us for Covid-19 updates, follow our election coverage, or visit The Clare Echo every week for breaking news and sport? The Clare Echo invests in local journalism and we want to safeguard its future in our county. By becoming a subscriber you are supporting what we do, will receive access to all our premium articles and a better experience, while helping us improve our offering to you. Subscribe to clareecho.ie and get the first six months for just €3 a month (less than 75c per week), and thereafter €8 per month. Cancel anytime, limited time offer. T&Cs Apply. www.clareecho.ie.

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