SHANNON headquartered Ei Electronics have signed a five year-sponsorship agreement with Munster rugby.

Munster jerseys will now feature the Ei Electronics on the right sleeve for both senior men’s and women’s teams between now and the 2030/31 season.

Founder and Chairman of Ei Electronics, Mick Guinee stated, “For several years we have been seeking the right opportunity to sponsor our provincial team and now I believe we have found it. Our logo on the sleeve of all jerseys will give exposure to our brand nationally and internationally. As an Irish Company based in Shannon and with employees from Clare, Limerick, Cork, Kerry, Tipperary and Waterford, we are proud to support Munster Rugby”.

Head of Commercial and Marketing with Munster Rugby, Dave Kavanagh said they were “delighted” to partner “with such a successful Irish company like Ei Electronics. We are looking forward to bringing the Ei Electronics brand to European audiences through the Ei logo on the sleeve of all our jerseys for both the senior men’s and women’s squads”.

Tadhg Beirne, Brian Gleeson, Ian Flanagan Munster Rugby CEO, Craig Casey, Mick Guinee Founder & Chairman Ei Electronics, Emma Dunican, Leo Clancy CEO Ei Electronics, Tuathla Ryan and Sally Kelly. Photograph: Eamon Ward.

Founded in 1988, Ei Electronics employs 1100 people in Shannon and another 250 in overseas subsidiaries. The company is a world leader in Home Life Safety and is best known as the manufacturer of smoke alarms, with more than 100 million alarms ‘keeping families safe and well in their homes across the globe’.

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