Lahinch Surf Shop has been announced as the overall winner of this year’s “You’re the Business” Competition.

Lahinch Surf Shop is a family-founded business and is renowned for being the oldest surfing retailer in Ireland. The North Clare business was chosen as the winner for its innovative use of digital tools to grow and evolve its operations.

As the top winner, Lahinch Surf Shop will receive a truly unique prize: a custom AI-powered advertising prize developed by Google AI in collaboration with a team of AI experts.

Speaking about the competition, Eileesh Buckley, co-owner of Lahinch Surf Shop said:

“It’s an incredible honour to be recognised as part of the You’re the Business campaign. At Lahinch Surf Shop, we’ve always believed in leveraging the power of digital tools to connect with our customers in meaningful ways. Being selected for this bespoke AI-powered advertising campaign is an exciting step forward, and we’re really looking forward to working with Google’s team to take our digital presence to the next level.”

Delivered by Google in partnership with Enterprise Ireland and the Local Enterprise Office, You’re the Business is an online platform offering digital training and tools to businesses in Ireland free of charge. Now in its third year, the initiative has taken on a new AI-focus with the online platform offering new training modules where users can explore AI tools and learn how AI can help them prepare for the future.

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