*Mark Rodgers signs the jersey of a young fan. Photograph: Gerard O’Neill
CLAREโs jersey for 2024 was OโNeillโs best selling replica jersey this year.
Finance Director with OโNeills, Paul Towell confirmed that OโNeillโs sports brand is looking overseas to increase revenues after taking a 15 percent hit to GAA replica jersey income due to the condensed All-Ireland Championships.
Towell said that the company plans to further increase sales in Australia and the UK due to the impact the shortened inter-county GAA season is having on domestic sales.
Mr Towell said that the brand is losing out on six weeks of GAA jersey sales due to the GAA decision to stage the All-Ireland finals in late July and early August.
He said, “Everything is being rushed now, that is the problem. We have the same commitment to the counties but we have six weeks less to sell the replica jerseysโ.
Mr Towell made his remarks when commenting on new accounts for Balbriggan Textiles Ltd which show that pre-tax profits last year increased by 21.5pc to โฌ1.9m. This followed gross profits increasing by 13pc to โฌ13.25m.
Mr Towell said that the six weeks loss of GAA jersey replica shirt sales โis out of an 18 week long All-Ireland championship so it is having an impactโ.
Mr Towell said that the best-selling county jersey in 2024 was โfar and awayโ the jersey for All-Ireland senior hurling champions, Clare, followed by Cork.
Mr Towell said that the best-selling county jersey for 2023 was Limerick as the hurlers won four All-Irelands in a row.
Mr Towell said that overall sales increased last year despite the drop in GAA jersey replica sales.
He said that OโNeillโs revenues in Australia in the last five years have doubled as the company has expanded overseas to compensate for the impact of the condensed GAA season.
Mr Towell said that the companyโs replica jersey for Australian rugby league team, the Penrith Panthers is amongst the top five selling jerseys.
Mr Towell said that OโNeills employs 1,050 here north and south, โWe need to keep expanding our markets to keep production levels up.โ
Mr Towell said that โwe are looking outside Ireland as much as we canโ.
The directorsโ report for Balbriggan Textiles states that the return of consumers to the high street post Covid-19 has led to a 19 percent increase in revenues in 2023,
They state that gross profit margin decreased slightly on the prior year โdue to significant inflation in raw material, packaging and distribution costsโ.
They state that they are satisfied with the result of the group “in what has been a challenging yearโ.
Numbers employed increased by nine to 135 and staff costs totalled โฌ5.56m.
Accumulated profits totalled โฌ24.7m as cash funds decreased from โฌ6.49m to โฌ5m.
Mr Towell said that he did not think the retail price of OโNeill replica county jerseys is an issue. โThey are much cheaper than soccer jerseys and soccer clubs change their jerseys every yearโ.
