*Mark Roche celebrates scoring a goal for Avenue Utd. Photograph: Natasha Barton
AVENUE UTD are chasing a third Clare Cup title in a row, having weathered a long stretch without silverware when representing the club, Mark Roche is eager for them to grasp their latest chance of success.
Back to back Clare Cup titles were achieved by Avenue Utd after overcoming Newmarket Celtic (2022) and Lifford FC (2023), David Russellโs side won the double in 2022 to end a nine year trophy drought for the clubโs junior side.
Having been part of the team for twelve years, left winger Mark Roche is one of their longest serving players alongside centre-half duo Conor Mullen and Dylan Casey. โI didnโt feel it going but there was a lot of tough years that would remind you that it was a long hog, thereโs been a lot more success now than at the start but in the middle when we werenโt winning it did feel like a long timeโ.
Strengthening both their squad and mentality has been key to Avenueโs reunion with silverware, Mark maintained. โOur squad this year is as good as any Iโve played with, some of the lads on the sideline are really pushing for places. There used to be a stage where you turned up and got on the team without merit but thereโs none of that anymoreโ.
He looks to home and his younger brother Jamie when expanding on this, โmy younger brother Jamie didnโt the start the FAI game against Tallaght or Newmarket or some big games last year or this year but ask anyone who has been our player of the year and they will say itโs been himโ.
On their mentality, Sparky said there is now an annoyance within the club if they go a season without winning a trophy.

To be chasing a third Cup title in a row is a position Mark doubted that heโd be in as an Avenue player. โI remember we lost the 4-0 to Newmarket one year, we had trained really hard that year and it really put us down but we are more resilient now, a lot of us have dug deep for years and weโre getting the rewards nowโ.
Based in Dublin where he is a business and geography teacher, Sparky admitted that his business acumen has been a big help in assisting brother Gary to become such a popular figure in St Francis Credit Union in Ennis, โIโm the reason heโs there, all credit to me,โ he remarked.
Commuting between Clare and Dublin does take a toll, the thirty one year old admitted. โTo be honest this year โgoing up and down from Dublin I picked up a couple of injuries, itโs a long drive up and down, the money Iโm spending on physio is increasing and Iโm spending a lot of my time stretchingโ.
Roche told The Clare Echo, โIโve been carrying knocks for some big games but Iโve been doing of work as of late to make sure Iโm right and Iโm just hoping it was a once off year in terms of the amount of injuries. He added, โIโve been very lucky in the past when it came to injuries, itโs just the last couple of games that Iโve picked up injuries, Iโve spoken to the physio and done whatever was needed and Iโm still feeling fitโ.
Saturdayโs final in Frank Healy Park pits them against their rivals Newmarket Celtic. โThe rivalry is huge, there is no two ways about it, when you win youโre happy for a day or two but when you lose youโre not right for a week and down through the years I havenโt been right for a couple of weeksโ.
Both sides have a mutual respect for each other despite the rivalry, he maintained. โI have huge respect for them, I know it got ugly in some of the games but none of us want to be involved in that. Thereโs a huge mutual respect between the players, Iโve played with a lot of them with Clare like Eoin OโBrien, David OโGrady, Eoin Hayes, Colin Smyth and Shane Cusack, they are all great lads, weโd have a great chat if we met but on the pitch I wonโt sugar-coat it there is a hatred there. It has made us a better team, it has upped the standard and it is good for Clare as a whole. We are rivals but weโve huge respect for each other, to do it for so long too, Iโm into my thirties and I see them doing it year in year out. Iโve twelve years done and some of them are going for seventeen yearsโ.
There have been many meetings of the two sides during his twelve years on the Avenue side and two constant figures at those games are Markโs parents, John and Marie. โThey go to all the matches, my mother is usually away with the running but any time she can be there she is, my father we call him Eamon Dunphy, you could score a hat-trick and heโd say why didnโt you get the fourthโ.
Constant support from John, a striker on the Avenue side which reached the 1990 FAI Junior Cup final is one โof the bigger reasons Iโm still involved. If I was thinking of leaving, heโd still be able to guilt me into staying,โ Sparky quipped. โMannix, Jimmo Purtill, John OโMalley and Brian Punch, these lads are always at the games, they will spur you on, weโve got great support the last couple of years and it is great to have the family involved, we lost Alan (cousin) this year, his father Seamus is still up at every game, Eamnon Dunphy eile. The family involvement makes it all the betterโ.
His two younger brothers Gary and Jamie are likely to receive more criticism from him than what he might dish out to any other player, Mark admitted. โMe and Jamie struggle to play down the same wing to be honest because weโd be giving out to each other but weโve improved a bit. They are as harsh on themselves well maybe not Gary, you could lose 4-3 but if he scored three then heโd be happy and you know that yourselfโ.
An extra time semi-final win where two goals by Steven McGann in the dying stages saw them survive against Bridge Utd. โTo get over the line was massive,โ Roche reflected. โBridge are really coming, thereโs no secret about that, they are a really good team. Eoghan McNulty is a brilliant coach and Iโve been involved with him with Clare and they have one of the best goalkeepers in Ireland in John Mulready who doesnโt get enough credit in my opinionโ.

Lining out in the Cup final is the target for Avenue Utd each season. โItโs the bread and butter, weโre on for three in a row and that is a huge thing. We want to do the double, the first goal was winning the league, the second was the cup and anything else is a bonus,โ he outlined. โTo be honest weโve been lucky in this cup campaign, against the Bridge it could have gone either way and we were very poor against Ennistymon, to win the league we had six away games to win the title. Youโll have poor performances but when you have the mentality that we now have where weโre a little bit harsher on ourselves it is a big help because down through the years weโve lost those games, we can now see out games and winโ.
Ninety minutes separate Mark from winning the double for the second time in his career. โSome of the lads joined the squad in the last two or three years whereas some of us had a long stint without winning leagues or cups, we know this is a huge game. The likes of Dylan, Mully and myself have been there for years, we came fourth one year and weโve lost semi-finals to other teamsโ.
During those years when success was in short supply, the interest shown from Limerick clubs posed very tempting offers for players such as Sparky. โThere was a stage when I said was it worth it, a lot of lads went into Limerick, there were a lot of opportunities and even Newmarket lads will tell you that, youโd have to question it when offers come but the love for the club and the loyalty comes throughโ.