*Photos by John Mangan
“I Have Nothing to wear!” – where have you heard that before? The spontaneous pleasure and anticipation of a special social event can often be dampened by anxiety when deciding what to wear. Of course not everyone experiences this dilemma but many people do. Before you make haste in search of that special outfit, make 2 for Joy your first port of call. A County Clare fashion institution has opened its door with two sisters at the helm. Sheila Maher has joined her sister Annette Daffy in their new venture called 2 For Joy, a boutique which stocks up-to-date fashion, jewellery and gifts. Annette has been in the clothing trade sine 1990, driving the success of the popular Annette’s Boutique on the old Limerick Road located near Treacy’s West County Hotel. Annette’s Boutique has been replaced by 2 For Joy, still offering the same brilliant offerings in fashion with some extras. Annette tells The Clare Echo that the idea came about when she mentioned to her sister Sheila that she was thinking of retiring, hoping to enjoy more personal leisure time. However when Sheila suggested they team up in business, the idea of 2 for Joy was born – a joint venture, where the workload is split between the two sister (it took approximately two minutes to get Annette’s sign of approval). Annette will be bringing almost 30 years of experience to the new business, having first opened her boutique in Clarecastle in 1990. We asked Annette what kept her in the business over the past 30 years. “My loyal customers, who have now become my friends over the years have always returned as customers and supported the business; that has made the last 29 years such a joy. “Over that time I have seen many changes in style and trends. I would definitely say that adaptability is the key to survival in the fashion industry. We are aware of our customer needs and our suppliers work well with us.” Sheila concurrs with this and says clothes are more than fashion, they are “a way of life, an expression of mood and personality”. “Today’s busy lifestyle demands a more casual, laidback approach to fashion and style and value for money is extremely important,” adds Sheila, who has vast experience in the craft and design industry. At 2 for Joy your guidance is always at hand to help choose a perfectly coordinated outfit. You will find a large collection of Irish and international designs, occasion wear, weddings, smart/casual day and evening wear, jewellery, sterling silver by Kairne & Co. and Knight and Day jewellery, handbags, scarfs, custom-made Christmas hampers and Christmas gifts to suit all budgets. 2 for Joy is conveniently situated in the Limerick road, next door to In house (200 yards from Traceys West County Hotel). Free convenient parking on the doorstep. For more information, call into 2 For Joy or visit their Facebook and Instagram pages. Phone (065) 684 1466
